Creative Marketing & Advertising Translation Services

The first step of the process is to discuss your needs and goals, and to set expectations from the outset. This allows us to keep the process on track throughout, and to ensure your expectations are met.

The marketing materials for translation are then worked on by the translator(s), with ongoing communication to ensure that things are on track. As we work, we build glossaries and style guides to streamline future translation projects, as our translators have a bank of material and previous translations to tap into for repeated instances of words and phrases.

We understand that data security and privacy are of utmost importance for marketing translation projects: our translators sign NDAs and follow strict data protection processes, meaning sensitive materials are kept safe during the translation process.

Marketing translation services vary in cost depending on several factors, including:

• Word count
• Complexity
• Format
• Turnaround time
• Target language(s)

To find out how much your project might cost, please fill in our contact form. One of our team will review your details and price up the project according to your specific needs, and get back to you to discuss next steps.

You can also rest assured that future translation projects with The Translation People will benefit from lower prices, thanks to our translation memory process. This involves the creation of a repository of words and phrases associated with your business that our translators can refer back to and use automatically in future, trimming the time required for translation to take place.

Translating marketing materials relies on identifying the target audience, then working with translators who have the linguistic and industry-specific proficiency to communicate effectively with this audience. It’s about more than just translating a document: it’s about capturing the nuance and appeal, and conveying this successfully in the target language(s). In a field like marketing where tone of voice carries a lot of weight, effective translation is even more crucial.

At The Translation People, we firmly believe that the involvement of human translators is indispensable for a high quality translation. While translation technology is very useful in certain situations, human editing and oversight – or indeed full human translation – results in a higher quality translation that is better suited to achieving its stated goals. Marketing translations usually benefit from a higher level of involvement from a human translator than, say, a technical manual, given the creativity associated with marketing translations, which benefit from the human touch.

Every area of marketing may require translation, as prospective customers in new regions will need to engage with your brand. Some examples of marketing translation projects we’ve undertaken include:

• Websites
• Adverts
• PPC campaigns
• Email campaigns
• Product packaging
• Product brochures and catalogues
• Subtitles for video adverts
• Voice overs for video adverts
• Social media posts

This list is far from exhaustive, so if you need something translated that isn’t mentioned above, get in touch. We’ll be happy to review your needs and advise you on the best route forward.

Professional translation by translators with experience in the marketing industry means that your materials retain the quality and tone of the original. This retention of cultural nuance and idiomatic language means the resulting copy will resonate far more effectively than copy translated by someone without this working knowledge of the language and the industry.